SEO Leeds
We are a Leeds SEO business helping Yorkshire businesses succeed locally, nationally and internationally online.
Every day over 850 million searches are made on the leading search engines such as Google. These are individuals actively searching and because of that are the most valuable of audiences.
- On average, 73% of new website visitors are referred by search engines (Forrester)
- Very few search engine users go beyond the first two pages of the search results.
Having a great looking website is not enough. You need a SEO strategy to move your website towards the top of the organic search engine listings in order to enjoy a dramatic increase in traffic.
How much additional traffic will you get through a SEO campaign?
AOL recently released figures on CTR (click through rates) for the different positions in their search index. The figures were high enough to be considered accurate and be used to reflect traffic levels across most search engines, Google included.
- The difference between position #1 and #2 in the rankings is typically 350% more traffic.
- The average difference between position #1 and #10 is an amazing 1400% more traffic!
What does SEO entail?
Search Engine Optimisation is a two part process which we call on-page and off-page SEO. These are the steps we undertake as part of our service.
On-Page SEO
On-Page SEO is the research and identification of the factors that stop your website being a search engine magnet. This includes research into your market, the phrases that people search on and what it is that makes your competitors appear higher than you in the rankings. All of this is used to advise you on what SEO strategy to undertake.
Key phrase research and analysis.
Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. For the above, we consult you first then we research on the keywords you've suggested and choose the right keywords to optimise for the search engines.
Competitor’s Analysis.
We don’t work without benchmarking you against your competitors. By understanding what is making your competitors more successful than you in the search results, we can devise a strategy to better them.
Your Website Analysis.
Here we check all-important parameters like site architecture & layout, web crawl errors, Google page rank, Number of pages indexed, number of inbound links, keyword density and all other thing we that we analysed for your competitor’s website.
SEO Recommendations.
After our in-depth analysis of your website and competitor’s website considering the various parameters mentioned above, we compare these parameters and give you our SEO recommendation for your website.
SEO Implementation.
With your approval of our SEO recommendations, we start implementing it on your website or work with your webmaster to make any necessary alterations in order for your site to succeed in the search engine rankings. This does not mean a new website but merely a series of subtle changes to reflect the keyword phrases that you want to be found for.
Off-Page SEO
Off- page optimisation means increasing the popularity of your website on the Internet. Search engines give lot of importance to the amount and quality of other sites linking in to your own.
One Way Inbound Links
In bound link building is the most important factor that guides your ranking. The more inbound links, the better is the chance of getting ranked. We build one way links to your site using blogs, social networking sites, social bookmarking sites, article marketing, directories and other commercial websites. These links are built manually and include ‘anchor text’ back to your website to improve SEO. Link building has to take place over many months in order not to alert the search engines ‘spam filters’ and have some of our efforts ignored.
Manual Submission to Major Search Engines.
If your site is new and not included in search engines, we submit your site manually to all major search engines. If your site is not being found then we will resubmit for you.
Why Us?
We have over 8 years of experience of internet marketing providing SEO services. Because our service is not pre-packaged, we take a very personal interest in the success of your online business. Our goal is always to delight and over exceed our customer’s expectations. Most of our new clients actually come from personal recommendation’s which says it all really.
